Hile Design LLC has been contracted for a rebranding of University Islamic Financial Corp. UIFC, the first Islamic banking subsidiary run entirely on Shariah (Islamic canonical law) principles, will examine its marketable strengths through Hile’s Key Discovery process. Through brand perception surveys and select interviews, Hile will develop a brand strategy for University Islamic Financial, including marketing and advertising initiatives.

Based in Ann Arbor, University Islamic Financial strives to provide complete Shariah-compliant products to be the financial institution of choice for the Muslim community in the United States.