In Appreciation of Design Neophytes: The Young Shall Lead the Old
A few weeks ago I had the opportunity to review design portfolios at our local community college. I’ve participated in this program for the past several years, where local agency staff and freelance creatives fill out forms offering feedback on the quality and creativity of the students’ work. The portfolios vary greatly in design quality and thoughtfulness, but there are usually a few standouts. This year I also had the opportunity to meet some of the students, and our firm even enlisted a recent graduate to help us with some production design. When I talk to the students, it is good for my ego since they manifest a reverence that borders on awe. It’s true that these neophytes have a lot to learn, but they also have a lot to give. They can even serve as role models for the creatives with decades of experience under their belts. Read the rest of this entry »
Hile Design is a full-service advertising agency based in Ann Arbor, Michigan.