Hile Design has been hired by Coy Laboratory Products Inc. for rebranding and ongoing marketing and advertising services. In order to create a stronger brand identity for Coy, Hile will implement their Key Discovery marketing strategy process, a part of which is the brand perception survey they will be administering to Coy’s customers. Among ongoing deliverables, Hile will develop a new website for the company.

Coy Laboratory Products Inc. has manufactured anaerobic chambers and controlled atmosphere glove boxes for over 30 years. Based in Grass Lake, MI, the company manufactures and quality-tests their products onsite and sells to a worldwide market.