I’m going to ask you to humor me for a moment. If I say the word “writer,” what picture pops into your head? My bet is that your imagination immediately conjured up an image of a bespectacled man or woman sitting in the lone corner of a coffee shop with a Moleskine and a pen. Of course, your imagined writer is not conversing with the other customers or being engaged with the world because the best writing comes from the inner-depths of a writer’s mind and soul … right? Well, yes and no.

Poetry and fiction may be more personal works, thus requiring seclusion from the distraction of others. But agency copywriting is a different ball game altogether.

Marketing writing is a form of communication that is constantly evolving, and to be successful copywriters need to be actively involved with others. I have learned a few things from my experience in writing copy for Hile: Read the rest of this entry »

I’ve been interning at Hile Design for about four months now and I’d like to think I’ve lasted due to my writing skills and charming personality. However, as daughter of Julie Tibus (Creative Director at Hile) I can’t help but wonder if my being able to say “hi mom” when I walk through the door has anything to do with my current position.

I assist Monica Getz in researching, editing and, in those occasional, blissful moments, writing copy. I move in a nomadic fashion around the office as I hop from desk to desk depending on who happens to be absent the day I’m working. I’m usually stationed at Mary Cooper’s desk, but currently I’m sitting at a table in my mom’s office. Note to Dave: these chairs look very modern and stylish but they do nothing for the posture.

Now, I’m certainly not pampered at Hile because of my last name. Most of these people have known me since I was in middle school and have, through phone calls to my mother and the annual holiday parties, witnessed my maturation. Apparently they liked how I turned out since I am now employed, but just how much of an influence did mommy dearest have in this decision?

If I weren’t her kid, Julie Tibus would surely intimidate me. She knows what she’s doing, how to get it done and has the confidence to help lead this company wherever it needs to go.  Lucky for me, when she’s giving me an assignment in what I like to refer to as her “business mode,” I can think back to all the days I’ve seen her in a raggedy t-shirt vacuuming the living room and belting out a Michael Jackson song.

I wouldn’t recommend it for everyone, but working for my mother isn’t half bad.  And, if anyone says I’m only here because I’m a Tibus I will stamp my feet and call for mommy. She will fly over in her blazer and heels, lift that ferocious one eyebrow, and the perpetrator will be put in his place.  Or, I suppose I could just keep proving myself worthy of my position and see where that gets me.

Hile Design copywriting intern John Farris reflects on his experience:

My time has come. We all knew it was going to happen, but we tried to forget. And upon the final hour I eat bagel after bagel at my desk and contemplate how to sign off wittily before they come and take me away.

Well I guess I’ll actually be walking out, hopefully without an escort (sorry about the stapler, Dave), and hopefully with my dignity intact. I am sad to see my end here—it’s really a fun place to be. And I wasn’t kidding about the bagels; I’m eating them right now, a bit of a going-away treat.

It’s hard to get too upset about leaving when I think of how much better off I am since starting in February. I now have something more to say than “I watch TV” to a potential employer when he asks me about my experience with advertising. A while back I looked at my resume and thought about what skills I could add to it since working at Hile, and I was quite pleased. I owe it all to the people at Hile for taking a chance on me and seeing what I can do. Unfortunately, nothing I did was that impressive (otherwise I wouldn’t be writing this), and I’m going to work minimum wage for the rest of my life. Just kidding—I’m excited to see what opportunities await me after the experience of working here.

I could go on and list the technical skills I’ve acquired, but that would be awfully boring. I’ll just keep it brief and simple and give the best advice I can think of for anyone in my position: Don’t be shy about approaching a company and relentlessly pursuing them until they submit to your requests. Well, not exactly, but bring some confidence to the table (especially when you don’t have much else to prove yourself with) and let them know how much you want to work with them. What have you got to lose anyway?

Editor’s note: John’s right. While we didn’t exactly “submit to [his] requests,” John’s polite perseverance—via emails, not phone calls—kept reminding us of his availability so that when we did need someone to help with a pro bono project, he was the one we thought of. Thanks, John, for all your hard work and witty writing—and when you’re famous, don’t forget your first advertising job!