I’m going to ask you to humor me for a moment. If I say the word “writer,” what picture pops into your head? My bet is that your imagination immediately conjured up an image of a bespectacled man or woman sitting in the lone corner of a coffee shop with a Moleskine and a pen. Of course, your imagined writer is not conversing with the other customers or being engaged with the world because the best writing comes from the inner-depths of a writer’s mind and soul … right? Well, yes and no.

Poetry and fiction may be more personal works, thus requiring seclusion from the distraction of others. But agency copywriting is a different ball game altogether.

Marketing writing is a form of communication that is constantly evolving, and to be successful copywriters need to be actively involved with others. I have learned a few things from my experience in writing copy for Hile: Read the rest of this entry »