Twenty years ago after my doctor recommended I get more exercise, I, like 40 million other Americans, went out and bought a treadmill. I knew that the odds of exercising long-term in our unfinished basement were against me (only 3 in 10 Americans exercise regularly) but I was going to beat the odds. I swore that I wouldn’t become a statistic by letting my treadmill turn into a back-of-the-basement, spider web covered, clothes hanger.

My 3-day a week treadmill regimen lasted 2 years.

Yup! I was a statistic. (Lest you think I’m a total slackard, I was exercising sporadically, but not on our expensive treadmill.)

Two and a half years ago when I decided to launch our company blog I had the same noble intentions as my early exercise aspirations. I promised myself I’d write two fresh posts a week, including compelling interviews with industry leaders, and that my entries would be GOOD. By my fifteenth post I realized that all those great ideas I’d had when I decided to become Mr. Social Media had run out. Read the rest of this entry »