Boy, wouldn’t if be cool if that were true! As you may have gathered, it’s not. (It’s a little outside our skill set.)

What is true is that we’ve just been selected to create an identity and establish a Web presence for Ann Arbor / Ypsilanti-born biotech startup, DeNovo Sciences. (Now that’s our skill set.)

DeNovo Sciences has been getting a lot of attention recently because they’re on the path towards being able to detect and capture cancer cells in the bloodstream before they find a landing site in the body and metastasize. As they say it:

We hope that this would one day lead to the holy grail of detecting cancer even before the discovery of  primary tumors.

Pretty cool, huh?

So is the fact that this local startup company is hiring a local company (us) to develop their brand with funding provided through Ann Arbor SPARK.

And this isn’t an isolated incident. It’s part of a movement.

There’s a whole lot of high tech entrepreneurship going on with support places like SPARK, Tech Transfer, and in labs, basements and small businesses around town. We think a flood of good news for the region is about to break.

And, even though Hile Design will never be the source of a life-changing medical or technological breakthrough, we think it’s pretty cool that we get to shine a spotlight on the folks that do.