Quantum physics is a branch of science that deals with discrete, indivisible units of energy called quanta as described by the Quantum Theory. And as we all know, graphic design is a branch of art that deals with discrete units of energy called designers. There are five main ideas represented in Quantum Theory:

1.  Energy is not continuous, but comes in small but discrete units.

2.  The elementary particles behave both like particles and like waves.

3.  The movement of these particles is inherently random.

4.  It is physically impossible to know both the position and the momentum of a particle at the same time. The more precisely one is known, the less precise the measurement of the other is.

5.  The atomic world is nothing like the world we live in.

And now the five key concepts of Graphic Design (in the context of a small design and advertising firm):

1.  Energy is not continuous, but comes in small but discrete units (layman’s term: coffee).

2.  The designers behave both like professionals and like creatives.

3.  The behavior of these designers is inherently random.

4.  It is physically impossible to know both the original bid and the boundless creativity of a designer at the same time. The more precisely one is known, the less precise the measurement of the other is.

5.  The artistic world is nothing like the world we live in.

To quote Niels Bohr: “Anyone who is not shocked by graphic design has not understood it.”

Discuss.

This entry was posted on Tuesday, March 24th, 2009 at 8:00 am and is filed under Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed.