We are pleased to announce the addition of our newest Hile Design staff member, Bob Moulton, to the position of Director of Account Management and Online Media. With over 15 years of account and project management experience for Fortune 500 companies, Bob possesses cutting-edge knowledge in the newest forms of marketing and advertising. He has successfully administered the strategy and architecture of websites and technology projects including PR2.0 media sites, live webcasts, viral video campaigns, e-magazines and blogs. He has also handled customized content management systems and social media campaigns for international auto industry clients (Nissan, Hyundai and Chrysler Motors LLC) and e-commerce clients and technology leaders (Amazon, Barnes & Noble, Borders, Best Buy, MSN and Yahoo!). Bob graduated cum laude from Eastern Michigan University with Bachelor of Science degrees in both Organizational Communication and Business Management.

In this tough economy, many companies who have managed their own advertising in-house or relied on word of mouth are now fighting for survival. They have discovered that what has worked in the past is not going to sustain them now. They have to compete for every customer like never before, and that often means turning to an advertising agency for the first time. Here are some suggestions of what you should look for when choosing an agency to represent you. Read the rest of this entry »

One of the goals of our blog “HileItes” is to give people a way to get to know Hile Design staffers in a different way—less business, more personal. So how better to gain insight into each of us than to understand our musical tastes:

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