Hile Design has been selected to redesign the website for Guardian Tree Experts LLC of Ann Arbor. The redesigned site will provide an updated look and feel for the firm, along with additional company information and video features. As arborists, Guardian Tree staff care for trees and shrubs on an individual basis to ensure that they survive the challenges presented by urban environments.

Yesterday we had a project management consultant come to our office to discuss providing services to analyze and help improve our company’s web design processes. But this post isn’t about that …

Instead, it’s about being who you say you are (or “show” you are, in the case of a website). During her visit, the consultant mentioned that her experience when she walked in our door and met our staff was the same as what she encountered in her visit to our Hile Design website (and fortunately for us, she liked what she saw in both places). That was music to my ears, and was one of the main goals of our most recent website redesign. Before starting the project, I reviewed a lot of other agency websites, and quite frankly, many of them began to look and sound eerily similar. For us, it was very important that we not only present our business services and design portfolio (all advertising agencies do that), but that we also communicate the culture (informal) and personality (friendly and creative) of our company to our site visitors. Read the rest of this entry »