My Fifteen Minutes of (Missed) Fame
Back in late 1998 or early 1999 I got called by a marketing director from a newly launched search engine company named “Google” (founded in 1998). She asked me if I wanted to do an illustration that would be a playful takeoff on their logo for their homepage. If they liked it, she continued, there would be more assignments forthcoming, especially on holidays and other important dates. They had seen my illustration work in the Directory of Illustration and liked my style. Sure I’d heard of Google but I was far more familiar with their competitor Yahoo, which had been founded 4 years earlier and had a glitzy national advertising campaign (remember the hillbilly yelling, “Ya-hoo-oo-o!”).
At this point I should mention that I had recently pulled an all-nighter on a stressful advertising illustration for an unpleasant and demanding client. My energy level was running on empty and at that particular point in time my enthusiasm for my craft of illustration was negligible. Did I even want to be an illustrator? I wasn’t getting any younger and I didn’t know a lot of other people pulling all-nighters in their mid 40s. And then I did something I’ve only done a handful of times in my career. I passed on the project. Besides, the deadline was too tight and I was too tired. The company probably wouldn’t even be around in a year or two. Yahoo would probably buy them out or run them out of business.
Note to self: If Google ever calls again, take the gig.
P.S. After a good night’s sleep I was all about being an illustrator again!
Hile Design is a full-service advertising agency based in Ann Arbor, Michigan.