Ann Arbor, MI, April 22 – Since 2006, Hile Design has served two Tata divisions in the U.S. (Autodesk and PLM). They’ve now been selected to provide advertising and design services for Tata Europe. Tata is a multinational conglomerate based in Mumbai, India, and its technologies branch operates in 14 countries. The European division includes England, France, Germany, and the Netherlands.

Hile Design has been hired by Creative Automation to redesign their website. Headquartered in Ypsilanti, MI, Creative Automation provides complete automation systems across various industries. Rather than enduring the complicated process of buying and assembling various parts from numerous sources, Creative Automation will work with a client to design, build, and program the automation system. The end product is a fully assembled manufacturing machine that requires only the turn of a key to begin production, delivered right to the client.

Hile has been hired to design and develop Blazent Inc.’s user interface for one of their upcoming software products. Founded in 2001 and headquartered in San Mateo, CA, Blazent Inc.’s software organizes and aggregates a company’s overwhelming asset information into a clear, streamlined data report. This provides the information technology outsourcer with a better understanding of the company and insight that allows them to make smarter and more cost-effective decisions when programming the company’s IT. Blazent Inc. has four office locations throughout the country, including a local support branch in Novi, Michigan.

Hile Design has been selected to redesign the website for Great Lakes Seminars. The updated website will increase navigability and add a class-search feature while providing an updated look for the company.

Great Lakes Seminars specializes in offering educational seminars throughout the United States for physical therapists, occupational therapists, athletic trainers and physicians. The company was founded in 1998 by Patrick Hoban, also co-founder of Washtenaw County’s Probility Physical Therapy, with one instructor teaching a single course. Today Great Lakes Seminars offers 11 different classes, including their Integrated Manual Therapy Certification course. The seminars are taught by 12 instructors and 13 assistants. The company also employs four full-time office staff members.

Hile has been contracted by Associates in Physical Medicine & Rehabilitation PC of Ann Arbor to redesign the company’s logo, identity and website. The website will provide information about APM&R and the details of their services, which include: electromyography, prolotherapy, motor point blocks, regenerative injection therapy and many more for conditions ranging from neck pain to cerebral palsy. Physical medicine and rehabilitation, also referred to as physiatry, is a field that specializes in restoring optimal function to people with injuries to the muscles, bones, tissues, and nervous system by treating the whole person without surgery.

Hile has created an animated 30-second TV spot for their client Grasshopper. Gary the grasshopper, the corporate mascot Hile designed last year when the company changed its name from GotVMail to Grasshopper, has the starring role in the commercial. In the spot Gary morphs from one scene to another while his head remains in a consistent position throughout. Why? To help assure the brand message still gets expressed as TV viewers fast-forward through their commercials. The goal was to create an ad with visuals interesting enough that viewers have to stop fast-forwarding and watch them. An article posted on Wired by Eliot Van Buskirk explains the results of the study, performed at Boston College, and described in the November 2008 issue of the Journal of Marketing:

“The act of fast-forwarding through ads causes viewers to pay even more attention to the center part of the screen—the better to know when to return to ‘play’—even as advertisements whipped past at 20x the normal speed without sound. Apparently, our brains are still able to process images and retain brand messaging even when we’re only seeing one out of every 24 video frames.”

The concept of the “TiVo proof commercial” was the brainchild of Grasshopper’s CEO, Siamak Taghaddos. Grasshopper is a Boston-based company offering virtual phone systems, which empower entrepreneurs to start and grow their small businesses from anywhere, using any phone. The company has won many accolades including: “66^th fastest growing company” by Inc. 500,  “Best entrepreneurs under 25” from Business Week, and “Top 40 under 40” from American Venture.

See the Hile Design–created Grasshopper commercial.

We are pleased to announce the addition of our newest Hile Design staff member, Bob Moulton, to the position of Director of Account Management and Online Media. With over 15 years of account and project management experience for Fortune 500 companies, Bob possesses cutting-edge knowledge in the newest forms of marketing and advertising. He has successfully administered the strategy and architecture of websites and technology projects including PR2.0 media sites, live webcasts, viral video campaigns, e-magazines and blogs. He has also handled customized content management systems and social media campaigns for international auto industry clients (Nissan, Hyundai and Chrysler Motors LLC) and e-commerce clients and technology leaders (Amazon, Barnes & Noble, Borders, Best Buy, MSN and Yahoo!). Bob graduated cum laude from Eastern Michigan University with Bachelor of Science degrees in both Organizational Communication and Business Management.

Hile Design has been selected to redesign the website for Guardian Tree Experts LLC of Ann Arbor. The redesigned site will provide an updated look and feel for the firm, along with additional company information and video features. As arborists, Guardian Tree staff care for trees and shrubs on an individual basis to ensure that they survive the challenges presented by urban environments.