Hile has been contracted by Associates in Physical Medicine & Rehabilitation PC of Ann Arbor to redesign the company’s logo, identity and website. The website will provide information about APM&R and the details of their services, which include: electromyography, prolotherapy, motor point blocks, regenerative injection therapy and many more for conditions ranging from neck pain to cerebral palsy. Physical medicine and rehabilitation, also referred to as physiatry, is a field that specializes in restoring optimal function to people with injuries to the muscles, bones, tissues, and nervous system by treating the whole person without surgery.

Hile has created an animated 30-second TV spot for their client Grasshopper. Gary the grasshopper, the corporate mascot Hile designed last year when the company changed its name from GotVMail to Grasshopper, has the starring role in the commercial. In the spot Gary morphs from one scene to another while his head remains in a consistent position throughout. Why? To help assure the brand message still gets expressed as TV viewers fast-forward through their commercials. The goal was to create an ad with visuals interesting enough that viewers have to stop fast-forwarding and watch them. An article posted on Wired by Eliot Van Buskirk explains the results of the study, performed at Boston College, and described in the November 2008 issue of the Journal of Marketing:

“The act of fast-forwarding through ads causes viewers to pay even more attention to the center part of the screen—the better to know when to return to ‘play’—even as advertisements whipped past at 20x the normal speed without sound. Apparently, our brains are still able to process images and retain brand messaging even when we’re only seeing one out of every 24 video frames.”

The concept of the “TiVo proof commercial” was the brainchild of Grasshopper’s CEO, Siamak Taghaddos. Grasshopper is a Boston-based company offering virtual phone systems, which empower entrepreneurs to start and grow their small businesses from anywhere, using any phone. The company has won many accolades including: “66^th fastest growing company” by Inc. 500,  “Best entrepreneurs under 25” from Business Week, and “Top 40 under 40” from American Venture.

See the Hile Design–created Grasshopper commercial.

We are pleased to announce the addition of our newest Hile Design staff member, Bob Moulton, to the position of Director of Account Management and Online Media. With over 15 years of account and project management experience for Fortune 500 companies, Bob possesses cutting-edge knowledge in the newest forms of marketing and advertising. He has successfully administered the strategy and architecture of websites and technology projects including PR2.0 media sites, live webcasts, viral video campaigns, e-magazines and blogs. He has also handled customized content management systems and social media campaigns for international auto industry clients (Nissan, Hyundai and Chrysler Motors LLC) and e-commerce clients and technology leaders (Amazon, Barnes & Noble, Borders, Best Buy, MSN and Yahoo!). Bob graduated cum laude from Eastern Michigan University with Bachelor of Science degrees in both Organizational Communication and Business Management.

Hile Design has been selected to redesign the website for Guardian Tree Experts LLC of Ann Arbor. The redesigned site will provide an updated look and feel for the firm, along with additional company information and video features. As arborists, Guardian Tree staff care for trees and shrubs on an individual basis to ensure that they survive the challenges presented by urban environments.

Hile Design LLC has been selected to redesign the website for Ann Arbor–based Oliver Financial Planning, LLC, a fee-only financial planning and registered investment advisory firm.

As Fee-Only Financial Planners, Oliver Financial Planning does not sell products such as mutual funds or insurance or accept commissions from the sales of those products. Therefore, all conflicts of interest regarding compensation and recommendations are removed. As a result, the company is free to work in their clients’ best interest.

Hile Design has been selected by Guardian Industries as their agency of record to head up branding and marketing for Guardian’s residential glass products division, ClimaGuard. Hile’s job is to help define key selling points and messaging and implement web-based and print advertising to Guardian’s customers—leading window manufacturers.

Guardian, founded in 1937 and headquartered in Auburn Hills, Michigan, is one of the world’s largest manufacturers of float glass and fabricated glass products. The company is also a supplier to automotive makers, offering a variety of exterior products, as well as being a major manufacturer of residential and commercial building materials.

Hile Design LLC has been chosen by Ann Arbor–based Land Architects, Inc. to redesign the company’s logo and website. Land Architects is a design/build company devoted to the art of developing highly creative and artistic landscape design solutions for residential, commercial, and public spaces.

Hile Design LLC has created the corporate mascot “Gary” and associated characters “The Greens” for Grasshopper (formerly GotVMail), a Boston-based company aimed at empowering entrepreneurs to start and grow their small businesses from anywhere, using any phone. See full details »