Animation Promoting Scio Township’s Business District Garners a Second Award
Ann Arbor, Mich., … Hile Design LLC is pleased to announce that the Ann Arbor creative firm was awarded a Silver Creative Award at the Summit International Awards in the category of Government Video. The winning entry was for its “Open Doors” animation promoting Scio Township. The animation was previously awarded “Best of Show” in the 2013 District 6 ADDY Awards for the Ann Arbor and Flint metro regions.
The Summit Creative Award recognizes and celebrates the creative achievements of small and medium sized advertising agencies and other creative groups with annual billings under $30 million. Over the past 19 years, the competition has established itself as one of the premier arbiters of creative excellence. This year’s competition drew more than 5,000 entries from 25 countries.
Hile Design created the animated video, titled “Open Doors,” for Scio Township’s Economic Development Action Committee (EDAC). The video serves as a snapshot of who’s doing business in Scio Township and what draws them there.
Developed for the business section of Scio’s website, the video is also available on YouTube as a tool for realtors and volunteer advocates to use when speaking to business owners looking for a great location to establish their companies.
“We love the animation we were able to create with EDAC and commend them for being forward-thinking in their promotion of Scio Township,” said Hile Design’s President, Dave Hile.
The Momentum Center will facilitate interdisciplinary research to end childhood obesity
Ann Arbor, Mich., … Hile Design LLC has been hired by the School of Public Health at the University of Michigan (UM) to develop a website and brand identity for the newly formed Momentum Center (Momentum).
Hile Design was previously engaged by the UM School of Public Health to assist with the development of Momentum’s name, logo and tagline: “Driving Discovery to End Childhood Obesity.”
Momentum will be a catalyst for discovery and the reversal of trends related to childhood obesity. By pursuing innovative research involving unique collaborative relationships from multiple disciplines across the entire University, the center will link basic sciences to population-based research. Momentum will also accelerate the research of social, physical and chemical environments as they relate to childhood obesity.
“We’ve greatly enjoyed our engagement with UM’s Momentum Center, and we look forward to creating a website for them that reflects their extremely ambitious and innovative brand,” said Dave Hile, President of Hile Design, “It’s always gratifying to help an organization develop a ‘brand new’ brand and our appreciation at being the creative agency selected to assist them is amplified by the importance of Momentum’s mission and the passion their staff has for making a major contribution to the movement to end childhood obesity.”
Non-profit aims to increase awareness of the diagnosis and treatment of social anxiety
Ann Arbor, Mich., …Hile Design LLC has been hired by the Andrew Kukes Foundation for Social Anxiety (AKFSA), of Boca Raton, Florida, to provide creative and design services including brand development and marketing strategy.
AKFSA was founded by the parents and brother of Andrew who took his own life at the age of 30 after battling severe depression brought on by social anxiety. The goal of AKFSA is to broadly increase public awareness about the diagnosis and treatment of social anxiety. By educating those who suffer from social anxiety and those who can make a difference in their lives, AKFSA believes sufferers can find balance and peace in their lives.
“The Andrew Kukes Foundation has a tremendous passion and vision for helping those who feel trapped by social anxiety,” said Dave Hile, the President of Hile Design, “We feel honored that they chose us as partners in spreading their message—which is ultimately a message of tenacious hope— to the broader world. It’s always gratifying to play a role in an initiative that will change lives for the better.”
Individuals suffering from social anxiety, or concerned for those who are, can learn more about diagnosis and treatment at the foundation’s information rich website: www.akfsa.org.
Ann Arbor, Mich., … Hile Design LLC is pleased to announce that the Ann Arbor creative firm was awarded a Gold ADDY in the category of Elements of Advertising: Visual – Animation or Special Effects for its “Open Doors” motion graphic promoting Scio Township; the animation went on to win “Best of Show” across all categories.
The winners of the 2013 District 6 ADDY Awards were announced on Friday, February 8, 2013 at the Riverfront Banquet Center in Flint, Mich. Conducted annually by the American Advertising Federation (AAF), the ADDY Awards select and promote the best of advertising and its practitioners. This year, entries included submissions from leading ad agencies and creative firms in the greater Flint and Ann Arbor regions.
Hile Design created the animated video, titled “Open Doors,” for Scio Township’s Economic Development Action Committee (EDAC). The video serves as a snapshot of who’s doing business in Scio Township and what draws them there. Developed for the business section of Scio’s newly redesigned website, the video is also available on YouTube as a tool for commercial realtors and volunteer advocates to use when speaking to business owners looking for a great location to establish their companies. “Although we’ve won quite a few ADDYs over the years, this is our first ‘Best of Show,’ ” said Hile Design’s President, Dave Hile. “We’re very proud of the work we did with EDAC and commend them for being great, forward-‐thinking partners in developing the animation.”
View the animation:
Hile Design is an Ann Arbor brand development and advertising firm that has been creatively serving businesses of all sizes for nearly 30 years with a full range of integrated services. To learn more, visit www.hiledesign.com.
Hile Design has been hired by Flexible Automation, Inc. of Burton, Mich. to design and build a new website for their current URL: www.flexautoinc.com.
Founded in 1983, Flexible Automation provides the complete integration, both mechanical and electrical, of commercially available automation equipment into custom assembly machines. Their robots and assembly machines are designed for use by many of the world’s leading manufacturers of automotive, medical, industrial and consumer goods.
“Flexible Automation is another great example of the incredible talent pool and resources we have here in Michigan,” said Dave Hile, the President of Hile Design, “They produce truly amazing machines, and we look forward to building them a website that illustrates their creativity and strengthens their brand and business.”
Hile Design LLC has been hired by New Hampshire-based game developer Goldbrick Games LLC to design packaging and game elements for two new family-oriented games: a continuous play card game and a dice game.
In 2005, Hile designed Goldbrick’s popular card game, Perpetual Commotion, which won numerous toy industry awards including the iParenting Media Award and the National Parenting Publications Award.
“We always look forward to our projects with Goldbrick Games,” said Dave Hile, President of Hile Design, “They have great, original products that are super fun to play, and we get to use some of our more specialized creative skills like illustration and retail package design.”
Perpetual Commotion and 2-Player Perpetual Commotion continue to be popular sellers on Amazon.com and at toy and specialty stores in both the United States and Israel.
Hile Design has recently acquired ten new clients. They are Alpha Remodeling, CareBridge, Ergopoint, Go Docs Go, Internet2, Pall Life Sciences, Power Panel, REthink Real Estate CRM, Qualigence, and the Economic Development Advisory Committee of Scio Township. Services differ from client to client but range from complete brand research and development to website, animation, print advertising and exhibit design services.
Reflective of Hile’s diverse client base, the new companies and organizations range in size, industry and marketing needs. Alpha Remodeling has been serving the Ann Arbor area since 1989. The company specializes in additions and interior and exterior remodeling projects. CareBridge is a non-profit company incorporated to support the MiPCT (Michigan Primary Care Transformation) demonstration of a more integrated, affordable and effective system of providing health care. Ergopoint provides online self-assessment for businesses concerning their staff’s ergonomic work environments and provides education and recommendations for healthier alternatives. Go Docs Go is a health care provider committed to bringing doctors and medical professionals directly to a patient’s front door. Internet2 is an Ann Arbor-based consortium led by the U.S. research and education community dedicated to researching and sharing a revolutionary-class IP and optical network. Pall Life Sciences is a world leader in providing filtration, separation and purification solutions for use across the broad spectrum of life sciences. Power Panel, a Toronto, Canada based company, has a manufacturing facility in Detroit where the next generation of solar panels are being produced. Qualigence provides in-depth recruiting research and strategies for businesses, including recruiter education and an annual recruitment conference. And Scio Township is home to more than 900 diverse businesses representing some of the area’s largest firms to mid-sized and small boutique companies covering a broad range of industries.
XG Sciences, Inc., a leading manufacturer of graphene nanoplatelets, has chosen Hile Design LLC for rebranding services, including a marketing strategy session to define goals, objectives, and messaging for the company.
XG Sciences has its headquarters in Lansing, Michigan but serves clients around the globe, providing a new class of carbon nanoparticles in the form of the multifunctional graphene nanoplatelets. Their brand of xGnP® grapehen nanoplatelets, and other versatile materials, serves clients ranging from universities and research groups to compounders and end-users.